保险公司销售人员的绩效考核体系设计——以常州平安分公司销售部为例

XCLW27712  保险公司销售人员的绩效考核体系设计——以常州平安分公司销售部为例  (字数：8451)

目  录

摘要····························································3

一、绪论························································3

（一）选题背景与研究意义········································3

二、绩效考核和绩效考核体系的理论概述·······················4

（一）绩效考核概述···············································4

（二）绩效管理的流程·············································5

（三）绩效考核方法···············································6

（四）绩效考核体系···············································8

三、平安公司概况··············································8

（一）平安公司简介···············································8

（二）销售人员绩效考核现状·······································9

（三）平安公司销售人员绩效考核存在的问题·························9

（四）重新建立一个科学的合理的绩效考核体系的必要性················10

四、绩效考核体系的构建········································10

（一）绩效考核指标选择的依据·······································10

（二）绩效考核指标的选择···········································11

（三）对策与建议···················································12

（五）结论与展望···················································13

参考文献 ·······················································25

摘要：在如今高速发展的社会，企业间为了争夺更多的市场，而保险这个特殊的行业，保险销售人员无疑是企业间竞争的最大的依靠。绩效考核体系是一种有效的企业管理手段，可以充分调动员工的工作积极性，在一定程度上可以凝聚员工，因此建立一个科学的、合理的绩效考核体系可以为企业在这激烈的环境抢夺更多的市场份额，而且还可以提高员工的销售业绩。

关键词：保险企业；绩效考核体系；销售人员