深川企管销售人员绩效考核体系研究设计

摘要：本文采用理论研究和实证研究相结合的系统研究方法，以深川企管销售人员为研究对象，在充分调查、研究该公司相关资料的基础上，结合公司实际情况，了解公司绩效考核体系现状，分析总结后，对该公司销售人员绩效考核体系进行研究设计，制定出适合此公司销售部可以量化考核的绩效考核体系。

关键词:  企业管理；销售人员；绩效考核体系；绩效考核指标

目  录

一、研究背景和意义·············································1

二、论文研究理论基础···········································1

（一）绩效考核及绩效考核体系······································1

（二）绩效考核的主要方法··········································2

三、公司销售人员绩效考核现状及问题分析······················3

（一）公司概况及组织架构··········································3

（二）绩效考核现状及问题分析······································4

四、公司销售人员绩效考核体系设计·····························7（一）总体思路····················································7

（二）销售人员绩效考核指标········································7

（三）销售人员绩效考核方案·······································11

五、结论·························································15

参考文献 ·······················································15

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